About us


Continental is a brand focused in home appliances among other product categories. With over 25 years of experience in the home appliance industry, Continental has earned a reputation for value.  It brings to the table a range of products that provide quality and affordability. The brand values the customers experience and budget above all.

Continental offers a variety of categories from Brew to Care which provides a solution for all customer needs and occasions. The brand is evolving in order to meet the needs of the most contemporary generation. Our products are the perfect fit, be it for a first time home buyer, college dorm or simply lovers of the kitchen. The brand brings fun and reliability into the kitchen by providing a quality product that fits your budget.


Since CE was founded as a manufacturing company, it has grown to be a full-service organization. With over 25 years of experience in the consumer products industry, CE has earned its reputation for value and quality.

A customer focused approach guides us to develop reliable and quality products. We stand behind every product we develop and strive for complete customer satisfaction. CE has invested in every phase of the product life cycle to assure an excellent customer experience. CE does business across North America, Central America, South America & the Caribbean.

We have established own brands “Professional Series” and “Continental” that symbolize value and quality and at the same time developed Private Label brands for the largest retailers in the world. We strive to provide complete solutions with product categories ranging from Kitchen Appliances, Housewares, Garment Care, Large Appliances, Air Movement, and Electronics.


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United States